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Coca-Cola and Pepsi are among the most recognized and consumed soft drinks in the world, with Coca-Cola leading as the global favorite (World Population Review, 2025). However, in recent years, geopolitics has shaped their presence in certain regions, particularly in the Middle East and Muslim-majority countries. The reason behind this is interesting, these brands are often seen or associated with the United States (Hebblethwaite, 2012), a nation whose fame in these regions has always been questioned and been controversial, and whose policies in the region have long sparked controversy and criticism. Overview of Coca-Cola and Pepsi in the US Coca-Cola was born on May 8th, 1886, when Dr. John Pemberton delivered his newly perfected syrup to Jacob’s Pharmacy in downtown Atlanta, USA. After 139 years, what started as medicine evolved into the iconic soft drink that is enjoyed in more than 200 countries and territories every day (The Coca Cola Company, 2025). On the other hand, a few years later, in 1893, Brad’s drink, later rebranded as Pepsi-Cola, was invented in New Bern, North Carolina, USA by Caleb Brandham, as an aid in digestion (History of the Birthplace, 2018). Pepsi’s presence worldwide also covers more than 200 countries and territories and can be said it is Coca-Cola’s closest rival. While these brands have built a reputation, they have a long history, their competition has been fierce to the dominance of their market across the globe. The term “Cola Wars” represents this fierce competition. Cola wars gained global attention and likely reached their peak around the 1970s and 1980s in the US, while nowadays the fight keeps on, those years were key in how their presence around the globe has resulted nowadays. A bit of the context of the Cola Wars; during the beginning of the 20th century Coca-Cola led the market, while Pepsi had a rough time and went bankrupt in 1923. After its restructured, Pepsi maintained but Coca-Cola advertisements, such as those featuring Santa Claus, made it difficult for Pepsi to compete and by the time of WWII, Coca-Cola could be found in 44 countries already. In 1965 Pepsi merged with Frito-Lay-Inc trying to gain better footholds in restaurants and supermarkets. At the time Coca-Cola was expanding its brand into other soft drinks beverages, Pepsi could simply not compete against them. But by the mid-1970s, Pepsi launched its “Pepsi Challenge”, a genius blind test marketing bet in which over 50% of Americans chose Pepsi over Coca-Cola due its sweeter taste, of course Pepsi claimed its first victory over giant Coca-Cola and started its rise. Coca-Cola's response came with celebrity endorsement and the diet coke in the early 80’s. But by the mid 80’s, Pepsi sales skyrocketed due to its collaboration and promotion with Michael Jackson and appearance in several movies like Back to the Future. Coca-Cola had an identity crisis at the time, but after going back to its roots, (Weird History Food, 2022) once again it came back to fight and claimed its important place in the industry. Coca-Cola and Pepsi around the world While the Cola Wars were largely defined within the American market, their global expansion strategies took very different trajectories once they reached international audiences. Coca-Cola made their debut in the international market in the early 20th century, but it was until WWII when it got international recognition. A marketing associated with American optimism and modernity was followed by the company, and during the war, the company produced millions of bottles for US troops abroad, introducing the drink to soldiers and civilians across Europe, Africa and Asia. The strategy transformed Coca-Cola from a domestic beverage into a global cultural symbol. Pepsi, meanwhile, took a more opportunistic route. After financial struggles between the 1920s and 1930s, the brand re-emerged with a more aggressive global approach. Its internationalization came in 1949 with exports to Canada and later expanded to Mexico, Brazil and the Philippines, but it was until the Cold War, when its real global expansion began (FBIF Food & Beverage Innovation, 2014), when it merged with Frito-Lay and diversified its portfolio. By 2024, PepsiCo generated $92 billion net revenue (PepsiCo, 2025) while Coca-Cola grew 3% to stand at $47.1 billion net revenues (The Coca-Cola Company, 2025) that same year and their products and diversifications not only include the classical soft drinks, but also other beverages and foods. Yet despite their shared dominance in over 200 countries, both face different degrees of acceptance depending on local political, cultural and religious attitudes. The role of geopolitics: soft power, sanctions, wars, risks and opportunities As stated already, both brands are known globally, however, it is important to highlight that their presence in different regions of the world has been shaped by other actors more than just commercial advertisements, or even due to their advertisements and commercial strategies. Let me explain in more detail. In the case of Coca-Cola, during WWII and the Cold War, many people outside of the United States associated the product with American culture, Coca-Cola became a symbol of American soft power and globalization, clearly seen in war advertisements featuring soldiers enjoying cokes suggesting the commonly used “bring people and nations together” phrases. (Edelstein, 2013) On the other hand, with a more social-cultural strategy, Pepsi used the American pop-culture as their approach to gain attention worldwide. Michael Jackson, Madonna, Britney Spears, Beyoncé, among others (Kalgutkar, 2024) were iconic in the brand. In addition, Pepsi’s marketing leveraged music, youth, and rebellion, giving a softer and aspirational appeal. However, this cultural and ideological symbolism also made both companies vulnerable to political backlashes and somehow have defined their reputation and presence in some areas of the world. In the 1950’s, France coined the term “coca-colonization” denouncing American influence. During the Cold War, Coca-Cola became a capitalist symbol (in the eyes of outsiders), and it was banned in the Soviet Union, an opportunity Pepsi took advantage of there. Later, when the Berlin Wall fell, Coca-Cola became a representation of freedom. (Hebblethwaite, 2012) However, the most notable geopolitical response came when the Arab League boycotted the brand between 1968-1991 in the 13-nation organization, because it chose to operate in Israel while the Palestinian land was under occupation. Pepsi capitalized on this absence, solidifying its position in the Arab markets. In addition to the Arab League boycott, there are other cases where sanctions imposed by the US to different countries have led to a small or lack of sales of the products, such as Myanmar, North Korea, Cuba or the Soviet Union, back on time. Moreover, occasional protests and bans in countries like Iran, Venezuela or Thailand (Hebblethwaite, 2012) has also affected the brands at certain points of the history and of course have created an image and reputation in the society, with positive, neutral or negative perceptions. Moving towards present day, after the war in Gaza broke out in October 2023, pressure on the brands reappeared on the Middle East; Coca-Cola, who has a factory in the illegal settlement in East Jerusalem in the Atarot Industrial Zone, was accused of complicity and violations of the international law, in addition to being “related” with the Israeli army. These led to the BDS Movement to add it to a boycott list, which led to protests and has also been spread across other Muslim-majority countries. Of course, sales have dropped sharply in different countries in the region like Egypt and Bangladesh. (Boycat Times, 2025) Pepsi, on the other hand, even though it has a major presence in the Middle East market built over the space left by Coca-Cola during the 1968-1991 boycott, has also been affected by the War in Gaza and the boycotts in the region. PepsiCo reported stagnation in beverage growth across Egypt, Lebanon and Pakistan, compared with 8-15% growth a year earlier the war started. (Awasthi, 2024) The boycott of these American brands in the Middle East and some Muslim-majority markets has led to important losses in the share market and the sales itself. For instance, Coca-Cola sales reportedly fell by 23% in Bangladesh and dropped by over 10% in Egypt, overall, there is an estimation of 7% regional revenue loss in the MENA region. The losses of the American brands had become an opportunity to the local brands, like Pakistan’s Cola Next and Pakola (shared market increased from 2.5% up to 12% after the boycott (The Economic Times, 2024)), Qatar’s Kinza or Egypt’s V7, which have up to 40% in market share growth and up to 350% growth in exports, canalizing consumer preferences for local alternatives. (The Economic Times, 2024), (Awasthi, 2024), (CBC, 2024), even in the West Bank, the Palestinian Chat Cola has been positioned in the market, with sales of over 40% in 2023 compared to the previous year. (Associated Press, 2025) Coca-Cola and Pepsi boycotts are not the only ones, other companies like McDonald’s or Starbucks have also been affected in the region, due to similar or same reasons. Even more, in Canada, another great example is the “americano” [coffee] being renamed as “canadiano”, (Barista Magazine, 2025) as response to the economic and political tensions developed earlier this year between Canada and the USA. Despite the boycotts, Coca-Cola and PepsiCo have a base in the region, and they have seek opportunities to continue, through investments (Coca-Cola invested $22 million in upgrading technology in Pakistan) or new strategies (PepsiCo reintroduced Teem soda in Pakistan with a “Made in Pakistan” printed on the label) (Shahid, DiNapoli, & Saafan, 2024). Overall, both companies are trying to maintain, penetrate and expand their products in the market, they have been using and relying on bottling companies as a strong tool for those purposes, creating alliances with local companies as well as innovating and testing different new products in the region. Conclusion The current boycott of Coca-Cola and Pepsi across the Middle East and Muslim-majority countries is not only a reflection of political anger – it is a window into how geopolitics can directly reshape consumer economies. What once symbolizes Western globalization, and cultural appeal has now become a marker of political identity and economic nationalism. In a society driven by consumerism – where success is often measured by how much one owns – people tend to care less about genuine human values such as love, kindness, respect, empathy and consideration (MET, 2022). Ironically, today that statement seems reversed. For many consumers, boycotting Western brands has become not only a moral choice but also an act of solidarity and empowerment. Beyond economics, the boycott also reflects a psychological and cultural response. For many consumers in the Middle East, choosing what to drink has become a symbolic act of identity, resistance and empathy. Avoiding brands such as Coca-Cola and Pepsi offers a sense of agency and unity Palestine, turning everyday consumption into an expression of political consciousness. Although both companies remain resilient and continue to invest heavily in local markets, their challenges go beyond short-term losses. The rise of local brands such as V7. Kinza and Cola Next highlights a deeper regional shift – where consumers are not merely reacting to politics, but redefining loyalty based on ethics, identity and sovereignty. In the long term, this phenomenon could accelerate the regionalization of the markets, as local producers gain confidence and international corporations are compelled to adapt – by respecting cultural sensitivities, building genuine local partnerships, and ensuring transparency across their supply chains. Ultimately, the story of Coca-Cola and Pepsi in the Middle East demonstrates that in today’s interconnected world, soft power is no longer a one-way export. Consumer behavior itself has become a form of diplomacy – capable of rewarding inclusion or punishing complicity.ReferencesAssociated Press. (2025, 03 02). Coca-Cola's appeal to Palestinians fizzles amid war. Retrieved from VOA News: https://www.voanews.com/a/coca-cola-s-appeal-to-palestinians-fizzles-amid-war/7991182.htmlAwasthi, S. (2024, 09 15). Middle East conflict bites Coca-Cola, Pepsi. Retrieved from SBS News: https://www.sbs.com.au/news/podcast-episode/middle-east-conflict-bites-coca-cola-pepsi/z445sv6glBarista Magazine. (2025, 02 25). Move Over, Americano: The ’Canadiano’ Has Arrived. Retrieved from Barista Magazine Online: https://www.baristamagazine.com/move-over-americano-the-canadiano-has-arrived/Boycat Times. (2025, 09 02). Everything You Need to Know: Why We Boycott Coca Cola. Retrieved from Boycat Times: https://blog.boycat.io/posts/boycott-coca-cola-israel-gaza-palestineCBC. (2024, 09 04). Muslim countries' local sodas see boost amid Coke and Pepsi boycott over Gaza. Retrieved from CBC: https://www.cbc.ca/news/business/coke-pepsi-boycott-1.7313370Edelstein, S. (2013, 05 13). A visual remix of the American Dream as pictured in Mid-Century media. On the front lines with Coca Cola pt II. Retrieved from Envisioning the American Dream: https://envisioningtheamericandream.com/2013/05/30/on-the-front-lines-with-coca-cola-pt-ii/FBIF Food & Beverage Innovation. (2014, November 18). PepsiCo's path to global dominance: from beverage brand to food empire. Retrieved from Food Talks: https://www.foodtalks.cn/en/news/54496Hebblethwaite, C. (2012, September 11). Who, What, Why: In which countries is Coca-Cola not sold? Retrieved from BBC News: https://www.bbc.com/news/magazine-19550067History of the Birthplace. (2018, October 18). Retrieved from Wayback machine: https://web.archive.org/web/20181004163206/http://www.pepsistore.com/history.aspKalgutkar, N. (2024, November 28). Pepsi’s Advertising: An Iconic Campaigns and Pop Culture Impact. Retrieved from Treehack: https://treehack.com/pepsis-advertising-an-iconic-campaigns-and-pop-culture-impact/MET. (2022, 07 29). The effects of living in a consumer society. Retrieved from MET: https://group.met.com/en/mind-the-fyouture/mindthefyouture/consumer-society/#:~:text=July%2029%2C%202022,the%20operation%20of%20a%20company.PepsiCo. (2025). Who we are. Retrieved from PepsiCo: https://www.pepsico.com/who-we-are/about-pepsicoShahid, A., DiNapoli, J., & Saafan, F. (2024, 09 05). Coke and Pepsi boycott over Gaza lifts Muslim countries' local sodas. Retrieved from Reuters: https://www.reuters.com/business/retail-consumer/coke-pepsi-boycott-over-gaza-lifts-muslim-countries-local-sodas-2024-09-04/The Coca Cola Company. (2025). Our Company. Retrieved from The Coca Cola Company: https://www.coca-colacompany.com/about-usThe Coca-Cola Company. (2025, February 02). Coca‑Cola Reports Fourth Quarter and Full Year 2024 Results. Retrieved from Thr Coca-Cola Company: https://www.coca-colacompany.com/media-center/coca-cola-reports-fourth-quarter-and-full-year-2024-results#:~:text=For%20the%20full%20year%2C%20net,the%20timing%20of%20concentrate%20shipments.The Economic Times. (2024, 09 04). Coca-Cola and PepsiCo lose popularity to local Cola brands due to boycott over Gaza in Muslim countries. Retrieved from The Economic Times: https://economictimes.indiatimes.com/news/international/business/coca-cola-and-pepsico-lose-popularity-to-local-cola-brands-due-to-boycott-over-gaza-in-muslim-countries/articleshow/113064771.cmsWeird History Food. (2022, 07 24). Do You Remember the Cola Wars: Coca-Cola vs. Pepsi? Retrieved from YouTube: https://www.youtube.com/watch?v=jtwkKrjHlhcWorld Population Review. (2025). World Population Review. Retrieved from Top-Selling Soft Drinks by Country 2025: https://worldpopulationreview.com/country-rankings/top-selling-soft-drinks-by-country

India is the fastest-growing major economy in the world, and according to the Global Firepower Index, the Indian Armed Forces are the 4th strongest in the world. But when we look at SIPRI data, we can find that since 2011, India has been the largest defence equipment importer in the world. If we look at India's neighborhood, it's been very hostile since Independence. India fought four major wars with Pakistan — 1948, 65, 71, and 99 — and many skirmishes, Operation Sindoor being the most recent one. With China, it fought a war in 1962 and many skirmishes, the most recent one in Galwan valley in the early 2020s. This kind of environment, and India being a rising global power, demands it to have some self-sufficiency in weapons manufacturing. A Brief History of Defence Policy At Independence, India enjoyed an early advantage over non-western states. India was the crown jewel of the British Empire, and to sustain control over it, Britain established lots of arms factories. But when India got independence, everything changed. Jawaharlal Nehru was sworn in as the first Prime Minister. He was a member of the Fabian Society and strongly believed in socialism, so he got everything centralized and worked in similar way as the Soviet Union. There was private participation, but it was limited to only small-scale industries. Defence was the government arena. There were DRDO (Defence Research and Development Organisation), DPSUs (Defence Public Sector Undertakings), and Ordnance Factories. DRDO was responsible for designing, the DPSUs made complex weapon systems, while Ordnance Factories made ammunition, firearms, artillery shells, etc. However, this highly centralised socialist model, though well-intentioned, restricted the flexibility to build upon the industrial base India had inherited from the British era. In 1991, India initiated LPG (Liberalisation, Privatisation, and Globalisation) reforms to liberalize the economy. Private players were allowed in the defence sector from 2001 onwards, but there wasn't a lot of momentum for the next 15 years. Momentum began to rise only after 2014 when reforms and policy incentives actively encouraged private participation. Current Reforms Since assuming power in 2014, Prime Minister Narendra Modi’s government has made a determined attempt to strengthen the Indian arms industry and transform the country’s image from the world’s largest arms importer to a major exporter of defence equipment. To realize this goal, the government has announced many reform measures under the ‘Make in India’ initiative and ‘Atmanirbhar Bharat Abhiyan’ (self-reliant India mission). These measures cover virtually every facet of the Indian defence economy, spanning structures, acquisition processes, industrial regulations, and budgetary provisions. During the 1999 Kargil War and 2001 Operation Parakram, India found operational constraints, and there was a recommendation to create a Chief of Defence Staff (CDS) who would function as the head of all three services. In 2019, the government created the post of Chief of Defence Staff (CDS), which is touted as the most significant defence reform since Independence. Among all the responsibilities, the CDS is also assigned the task of “promoting the use of indigenous equipment by the Services.” The Department of Military Affairs (DMA), which works under the guidance of the CDS, made a list of 500 pieces of equipment that should be produced indigenously. These lists include several big-ticket items such as missiles, fighter aircraft, helicopters, warships, radars, and a range of munitions. The government also announced the long-overdue corporatisation of the OFs that were earlier functioning as government arsenals. The decision involved converting 41 OFs into seven distinct DPSUs. As corporate entities, the new DPSUs will enjoy greater autonomy in decision-making and be accountable for their performance. However, while corporatisation has begun to improve accountability, the impact of these changes is still uneven, and many DPSUs continue to face legacy inefficiencies. As the government wanted to increase the acquisition of arms made in India, it announced the Defence Procurement Procedure (DPP) in 2016. The DPP-2016 emphasized indigenisation by giving primacy to the domestic industry over foreign contractors. It also made an attempt to decrease procurement timelines and increase the overall effectiveness of the procurement process. To enhance the role of the private sector in defence production, the DPP-2016 also simplified the ‘Make’ procedure and created space for new Strategic Partnership (SP) guidelines, which were separately released in 2017. In 2020, the government announced the Defence Acquisition Procedure (DAP). Building on the DPP-2016, the DAP-2020 focused on higher levels of indigenisation and innovation through the participation of Indian industry, including startups and small and medium enterprises. New outfits like the Innovations for Defence Excellence (iDEX) and the Defence Innovation Organisation (DIO) have been created to encourage start-ups and micro, small and medium enterprises (MSMEs) to promote defence industrialisation. The government has also introduced several measures to improve the ease of doing business in the defence manufacturing sector. It streamlined the industrial licensing process for the private sector. It also focused on liberalising the defence foreign direct investment (FDI) regime by enhancing the earlier foreign equity cap from a maximum of 26 percent under the automatic route, first to 49 percent and subsequently to 74 percent. The government has also brought out a standard operating procedure to formalise the process of defence export authorisation; allowed the private sector to use government-run facilities to test their equipment; launched two defence industrial corridors; and created a dedicated web portal, SRIJAN, so that the DPSUs and the armed forces can upload previously imported items for indigenisation by domestic entities. Impact of the Policy Following several reforms, the defence industry has made certain progress. The most visible indicator of this progress is the near-continuous increase in production turnover.  The value of defence production has surged to a record high of ₹1,27,434 crore (~$15.2 billion), marking an impressive 174% increase from ₹46,429 crore in 2014-15, according to data from all Defence Public Sector Undertakings (DPSUs), other public sector units manufacturing defence items, and private companies. The Ministry of Defence has signed a record 193 contracts in 2024-25, with the total contract value surpassing ₹2,09,050 crore (~$24.8 billion), nearly double the previous highest figure. Of these, 177 contracts, accounting for 92 percent, have been awarded to the domestic industry, amounting to ₹1,68,922 crore (~$20.1 billion), which is 81 percent of the total contract value. Defence exports have surged from ₹686 crore in FY 2013-14 to an all-time high of ₹23,622 crore (~$2.76 billion) in FY 2024-25, marking a 34-fold increase over the past decade. India is now exporting arms, ammunition, and related items to over 85 countries, with 100 Indian firms participating in international sales. Some of the major items exported include “Dornier-228, 155 mm Advanced Towed Artillery Guns, BrahMos Missiles, Akash Missile System, Radars, Simulators, Mine Protected Vehicles, Armoured Vehicles, PINAKA Rockets & Launchers, Ammunitions, Thermal Imagers, Body Armours, besides Systems, Line Replaceable Units and Parts & components of Avionics and Small Arms.” Challenges Even though India has made noticeable progress, challenges still persist. According to SIPRI, in 2011 India was responsible for 14% of global arms imports — making it the largest importer. Fast forward to 2024, it still accounts for 8.3% of global arms imports — the second largest, just behind war-torn Ukraine. While this decline in share indicates progress, the absolute value of imports remains high due to India’s expanding defence budget and modernisation drive. Even though the industry has grown, it hasn't fully absorbed the appetite for equipment required by the armed forces. On the export front, despite registering a noticeable increase in international arms sales, the industry is far from the target set by the government. The biggest challenge in meeting the government’s export target comes from the DPSUs, which have been rising slowly to the expectations. Some recent attempts to export major systems have not met with success. It faces tough competition from countries like Turkey (~$7.2 billion in defence exports for 2024), South Korea (~$20 billion in defence exports for 2024) and Israel(~$14.8 billion in 2024). The Indian defence industry, despite having a large production and R&D base, lacks the technological depth to design/manufacture major systems and critical parts, components, and raw materials, which are eventually imported. Moreover, the reforms announced by the Modi Government haven't been implemented fully. Given India’s bureaucratic system, overcoming the delays in implementation will remain a key challenge in the foreseeable future. Global Parallels in Defence Industrialisation India's transition from a state-dominated, import-reliant defence ecosystem to a more hybrid, self-reliant model invites comparisons with other emerging powers that have successfully navigated similar paths. South Korea offers a stark contrast through its aggressive export-oriented strategy: starting in the 1970s amid threats from North Korea, Seoul invested heavily in R&D (allocating over 4% of GDP annually in recent years) and leveraged chaebol conglomerates like Hyundai and Hanwha to build integrated supply chains, transforming from an importer to a top-10 global exporter with $20 billion in annual sales by 2024, including K9 howitzers and T-50 trainers. Turkey, facing NATO dependencies and regional instabilities, adopted agile policies under its Defence Industry Agency (SSB), mandating high domestic content (up to 70% in major programs) and integrating SMEs via incentives and technology transfers, propelling exports to $7.2 billion in 2024 through platforms like Bayraktar drones. Israel, constrained by size and hostile neighbors, pioneered a niche innovation ecosystem via public-private partnerships, mandatory military service feeding talent into firms like Rafael and IAI, and venture capital-driven R&D, yielding $14.8 billion in exports focused on high-tech systems such as Iron Dome. Unlike India's historically centralized DPSUs and gradual private inclusion, these models emphasize export discipline, rapid policy iteration, and SME/startup ecosystems—lessons India could adapt by accelerating iDEX funding, enforcing stricter local content in DAP procurements, and fostering chaebol-like consortia to bridge technological gaps and compete globally. Conclusion The Narendra Modi government has sought to break the inertia of snail-like defence reforms that were going on since India's Independence. Under the banner of Atmanirbhar Bharat, it has pushed to cut imports and boost local production. Defence exports have begun to grow. More importantly, private companies and start-ups have entered what was once a tightly guarded public sector preserve. A more competitive ecosystem is slowly taking shape. Yet the road to self-reliance remains long. If India can integrate private innovation with public manufacturing and reduce bureaucratic delays, it could transform from being the world’s largest importer to a key global supplier in the multipolar era. Sourceshttps://www.orfonline.org/research/india-s-defence-industry-achievements-and-challengeshttps://www.orfonline.org/research/a-decade-of-defence-reforms-under-modihttps://www.pib.gov.in/PressReleasePage.aspx?PRID=2116612https://indiasworld.in/reforming-defence-production-faster-and-deeper/https://theprint.in/defence/india-second-largest-arms-importer-after-ukraine-reliance-on-russia-declines-says-sipri-report/2541373/https://www.pib.gov.in/PressNoteDetails.aspx?NoteId=154617&ModuleId=3https://www.cnbc.com/2024/12/04/as-global-defense-spending-surges-south-korean-arms-makers-look-like-a-clear-winnerhttps://www.defensenews.com/global/europe/2025/02/04/turkeys-defense-exports-hit-record-high-of-7.1-billion-in-2024/https://www.defensenews.com/global/mideast-africa/2025/06/05/israel-announces-defense-export-record-15-billion-in-2024/https://www.globalfirepower.com/countries-listing.php

Drug trafficking is the illegal trade, in large quantities, of drugs or narcotics (RAE, 2025). However, while this definition is accurate, it is insufficient to describe the complexity of a global phenomenon that transcends borders and involves the production, purchase, and distribution of illicit substances. Drug trafficking has developed hand in hand with global trade and interconnection (Saldaña, 2024). In other words, the evolution of drug trafficking is closely linked to globalization, which has strengthened the logistical, technological, and financial networks that enable its expansion. Therefore, more than isolated crime, drug trafficking must be understood as a transnational system of power that feeds on globalization itself. Drug Trafficking as a Transnational System of Power Drug trafficking is described by some authors as a profoundly complex transnational phenomenon resulting from globalization (Luna Galván, Thanh Luong, & Astolfi, 2021). This phenomenon involves and connects global networks of production, logistics, financing, and consumption, all made possible by economic interdependence, information technologies, and established global logistical routes. These authors analyze drug trafficking from a multidimensional perspective, identifying seven interrelated spheres that sustain this activity: the economic (money laundering and investment diversification), institutional (corruption and institutional capture), organizational (organized criminal networks and advanced logistics), social (presence in territories with state vacuums and community legitimization), technological (use of cryptomarkets, encryption, and innovation), geopolitical (route adaptability and resilience against state policies), and cultural (narratives and subcultures that normalize illicit practices) (Luna Galván, Thanh Luong, & Astolfi, 2021). These dimensions form a web of relationships in which criminal groups not only control the flow of drugs but also influence economic and political structures. As Interpol (n.d.) warns, this global network undermines and erodes the political and economic stability of the countries involved, while also fostering corruption and generating irreversible social and health effects. Furthermore, drug trafficking is intertwined with other crimes — such as money laundering, corruption, human trafficking, and arms smuggling — thus forming a globalized criminal ecosystem, a global issue and a national security concern for nations worldwide. Origins and historical context There are records of the use of entheogenic drugs for ritual or medicinal purposes in Mesoamerican cultures — such as the Olmecs, Zapotecs, Mayas, and Aztecs (Carod Artal, 2011) — as well as in Peru (Bussmann & Douglas, 2006), the Amazon region, and even today among the Wixárika culture in Mexico (Haro Luna, 2023). Likewise, there was widespread and diverse drug use among the ancient Greeks and Romans, including substances such as mandrake, henbane, belladonna, cannabis, and opium, among others (Pérez González, 2024). However, modern drug trafficking can trace its origins to the First Opium War (1839–1842) between the Chinese Empire (Qing Dynasty) and the British Empire, marking the first international conflict directly linked to the drug trade. During the second half of the 19th century and the early 20th century, several drugs —such as heroin, cocaine, cannabis, and amphetamines — made their debut in the pharmaceutical field, being used in medicines and therapeutic remedies (López-Muñoz & Álamo González, 2020). This period is considered the pharmaceutical revolution, characterized by the emergence of researchers, research centers, and major discoveries in the field. During that time, the term “drug” began to be associated with “addiction.” The pharmaceutical revolution had its epicenter in Germany; however, it was the British and Americans who promoted its expansion (Luna-Fabritius, 2015) and contributed to the normalization of psychoactive substance consumption. Military promotion, use and dependence Armed conflicts — from the U.S. Civil War (1861–1865) to the First World War (1914–1918) — played a key role in spreading and promoting the military use of psychoactive substances. For instance, stimulants such as alcohol, cocaine, amphetamines, and methamphetamines were used to combat sleep, reduce fatigue, boost energy, and strengthen courage, while depressants like opium, morphine, and marijuana were used to relieve combat stress and mitigate war trauma (Marco, 2019). The dependence that developed led to a process of expansion among the civilian population, which entered a period of mass experimentation that often resulted in substance abuse and chemical dependency (Courtwright, 2001). In response, the first restrictive laws emerged, particularly in the United States (López-Muñoz & Álamo González, 2020). However, the high demand for certain substances, such as opium, gave rise to the search for markets capable of meeting that demand. Thus, Mexico — influenced by Chinese immigration that introduced the habit of smoking opium in the country — became, by the 1940s, the epicenter of poppy cultivation and opium processing in the region known as the Golden Triangle (Sinaloa, Durango, and Chihuahua). It became the main supplier for drug markets in the United States and other parts of the continent, at times providing up to 90% of the demand during periods of shortage (Sosa, 2025). Even during World War II (1939–1945) — when the traditional supply of heroin and morphine to Europe was disrupted — Mexico strengthened its role in the illicit trade by providing smoking opium and processed morphine or heroin. These developments, alongside the implementation of opiate regulations in Mexico, helped consolidate and structure Mexican drug trafficking, which has persisted for more than sixty years (Sosa, 2025). Social expansion and regulatory restrictions The end of World War II brought stricter restrictions and regulations, but that did not prevent socio-cultural movements such as the hippie movement (in the 1960s) from adopting the use of marijuana, hashish, LSD, and hallucinogenic mushrooms (Kiss, 2025) without facing severe repercussions. That same hippie movement — which promoted pacifism and opposed the Vietnam War (1955–1975) — in one way or another encouraged drug use among young people. Moreover, the demand for substances by returning veterans led to the internationalization of drug markets, fostering, for example, the heroin trade from Southeast Asia (Laos, Myanmar, and Thailand) (Saldaña, 2024). The Nixon administration and the US “War on Drugs” The dependency became so severe that it was considered a public health emergency in the United States. On June 18, 1971, Richard Nixon declared the “War on Drugs” at an international level, labeling drug trafficking as “public enemy number one” (Plant & Singer, 2022). Nixon’s strategy combined international intervention with increased spending on treatment and stricter measures against drug trafficking and consumption (Encyclopedia.com, n.d.), along with the creation of the Drug Enforcement Administration (DEA) in 1973. Although the War on Drugs was officially declared in 1971, it had a precedent in 1969 with the failed Operation Intercept, whose goal was to combat marijuana trafficking across the U.S.–Mexico border (M. Brecher, 1972). As part of his international strategy, Nixon launched several operations such as Operation Condor with Mexico (1975 and 1978), Operation Stopgap in Florida (1977), and Operation Fulminante, carried out by Colombian President Julio César Turbay in 1979. Most of these efforts were aimed at combating marijuana trafficking. The results were mixed, but the consequences were significant, as drug traffickers resisted and adapted — giving rise to a more active and violent generation and marking the consolidation of modern drug trafficking. The Consolidation of Modern Drug Trafficking: Colombia and Reagan Era. During the 1980s and 1990s, drug trafficking evolved into a highly organized industry. Figures such as Félix Gallardo [1], Amado Carrillo Fuentes [2], Pablo Escobar [3], Carlos Lehder [4], Griselda Blanco [5], Rafael Caro Quintero [6], and later Joaquín “El Chapo” Guzmán Loera [7], among others (Wikipedia, 2025), symbolized the growing power of the cartels in Colombia and Mexico. During this period, criminal organizations consolidated their operations, and the profits from drug trafficking fueled violence and corruption. Moreover, the struggle for power — not only in Mexico, Colombia, Peru, or the United States but also in other regions of Latin America — and the competition for markets led to greater sophistication, as well as the construction of infrastructure and distribution networks. Pablo Escobar’s famous phrase, “plata o plomo” (“silver or lead”), reflects the immense power and influence that drug traffickers wield, even over governments and authorities. Colombia, through the Cali and Medellín cartels, dominated the production and export of cocaine via a triangulation network that connected through Mexico or the Caribbean, with the final destination being the United States, where the Reagan administration (1981–1989) intensified the War on Drugs, focusing on criminal repression rather than public health. The Reagan’s War on Drugs was characterized for setting aggressive policies and legislative changes in the 1980s which increased the law enforcement and the punishment, as a consequence the prison penalties for drug crimes skyrocketed from 50,000 in 1980 to more than 400,000 by 1997 (HISTORY.com Editors 2017) Mexican cartels consolidation and Mexico’s transition to a consumer nation Around the same time, on the international arena, following the fragmentation of the Guadalajara Cartel in the 1980s, the emergence of new Mexican cartels — the Sinaloa Cartel, Gulf Cartel, Tijuana Cartel, and Juárez Cartel — combined with the downfall of Colombia’s Cali and Medellín cartels in the mid-1990s, catapulted Mexican cartels into prominence. They seized control of trafficking routes and diversified their operations, thus consolidating their role in the global drug market. Later, the September 11, 2001, attacks altered U.S. security policy, affecting border transit, increasing security measures, and tightening inspections along the southern border with Mexico (Rudolph, 2023) — one of the main drug distribution routes into the United States. Although some studies suggest that U.S. security policies at land ports of entry had only marginal pre- and post-9/11 effects (Ramírez Partida, 2014), in reality, these measures significantly impacted Mexico more than the US. Mexico transitioned from being primarily a producer, distributor, and transit country for drugs to also becoming a consumer nation. In 2002, more than 260,000 people were reported to use cocaine, whereas today the number exceeds 1.7 million addicts, according to data from the federal Secretariat of Public Security (Alzaga, 2010). Likewise, the ENCODAT 2016–2017 survey shows that the percentage of Mexican adolescents who had consumed some type of drug increased from 1.6% in 2001 to 6.4% in 2016 (REDIM, 2025). By disrupting one of the main drug distribution routes to the United States, the situation led to drugs being redistributed and sold within Mexican territory. This, combined with the country’s social and economic conditions, facilitated the recruitment of young people by organized crime groups (Becerra-Acosta, 2010) for the domestic distribution of drugs. Mexico and the Contemporary War on Drug Trafficking The escalation of violence caused by the power struggle among Mexican cartels became so critical that President Felipe Calderón (2006–2012) declared an open war against organized crime on December 10, 2006 (Herrera Beltrán, 2006). His strategy involved deploying the armed forces throughout Mexican territory, as well as obtaining financial aid, training, and intelligence through the Mérida Initiative from the United States to support the fight against drug trafficking and organized crime in Mexico and Central America (Embassy of the United States in Mexico, 2011). His successor, Enrique Peña Nieto (2012–2018), shifted the focus toward prevention and civil protection, although he continued the militarization process and the transformation of police institutions (BBC News, 2012). The strategies of Calderón and Peña Nieto — often grouped together — while questioned and criticized (Morales Oyarvide, 2011), achieved significant arrests, including figures such as “La Barbie,” “La Tuta,” “El Menchito,” “El Chapo,” “El Marro,” and “El Ratón.” They also eliminated key figures like Arturo Beltrán Leyva, Ignacio Coronel Villarreal, Antonio Cárdenas Guillén, Heriberto Lazcano Lazcano, and Nazario Moreno González. Later, during the presidency of Andrés Manuel López Obrador (2018–2024), the strategy shifted once again toward a stance of “hugs, not bullets,” showing clear signs of passivity that allowed cartel expansion (Fernández-Montesino, 2025). His successor, Claudia Sheinbaum (2024–2030), on the other hand, has navigated both internal and external pressures (particularly from the United States), seeking to balance intelligence, coordination, and attention to structural causes (Pardo, 2024), although continued militarization suggests a hybrid strategy remains in place. Fentanyl and synthetic drugs: The future of drug trafficking The president of the International Narcotics Control Board (INCB), Jallal Toufiq, said that “the illicit drug industry represents a major global public health threat with potentially disastrous consequences for humankind.” In addition, the 2024 INCB Annual Report found that illicit synthetic drugs are spreading and consumption is increasing, moreover, these could overtake some plant-based drugs in the future. (International Narcotics Control Board 2025) The press release before mentioned also points out that Africa, Middle East, East and Southeast Asia and the Pacific drug markets are increasing, while production in Central America, Peru, Colombia and the Caribbean keeps on developing. On the other hand, the opioid crisis (fentanyl) remains a serious problem for North America and the cocaine keeps affecting Europe with a spillover Africa. (International Narcotics Control Board 2025). The fentanyl crisis in North America is well documented. Data show an increase of 540% in overdose deaths between 2013 and 2016 (Katz 2017), with 20,100 deaths in the USA, while by 2023, the number increase to 72,776 deaths (USA Facts 2025). On the other hand, Canada has reported 53,821 deaths between January 2016 and March 2025 (Government of Canada 2025), while Mexico reported only 114 deaths from 2013 to 2023 (Observatorio Mexicano de Salud Mental y Adicciones 2024). These figures reveal not only the unequal regional impact of the synthetic opioid crisis but also the ongoing adaptation of organized crime networks that sustain and expand these markets. Evolution and Diversification of Organized Crime The phenomenon of adaptation, evolution, and diversification of new illicit markets is not an isolated issue. Experts such as Farah & Zeballos (2025) describe this in their framework Waves of Transnational Crime (COT). The first wave is represented by Pablo Escobar and the Medellín Cartel, pioneers in moving tons of cocaine to the U.S. market through Caribbean routes. The second wave is represented by the Cali Cartel, which perfected the model and expanded trafficking routes through Central America and Mexico — still focusing on one product (cocaine) for one main market (the United States). The third wave is characterized by the criminalization of criminal structures, the use of armed groups (such as the FARC in Colombia), and the use of illicit production and trafficking as instruments of state policy, with clear effects on public policy functioning. At this stage, there is product diversification, with the main market remaining the U.S., but expansion reaching Europe (Farah & Zeballos, 2025). Finally, the fourth wave — the current stage — is defined by total diversification, a shift toward synthetic drugs, and global expansion, involving extra-regional groups (Italian, Turkish, Albanian, and Japanese mafias), where many operations function “under government protection.” This fourth wave offers clear examples of collusion between criminal and political spheres, which is not new. However, the arrest of Genaro García Luna (Secretary of Public Security under Calderón), the links between high-profile Mexican politicians and money laundering or fuel trafficking (Unidad de Investigación Aplicada de MCCI, 2025), and even Trump’s statements claiming that “Mexico is largely governed by cartels” (DW, 2025) reveal a reality in which drug trafficking and criminal organizations are no longer merely producers and distributors of illicit substances. Today, they possess the power and capacity to establish parallel governance systems, exercise territorial control, infiltrate institutions and local economies, and even replace core state functions (Farah & Zeballos, 2025). Future Perspectives and Challenges Currently, drug trafficking and organized crime represent structural threats. It is well known and widely studied what drug trafficking means for public security and health, but it has now also become a threat to politics, democracy, and the rule of law. With divided opinions, many analysts argue that the war on drugs has failed — in addition to being costly and, in many cases, counterproductive (Thomson, 2016). Punitive strategies have generated more violence without truly addressing the social causes behind the phenomenon (Morales Oyarvide, 2011). In this context, a paradigm shift is necessary: drug trafficking should not be approached solely as a security issue, but also as a public health and social development problem. Drug use has been a historical constant, and its total eradication is unrealistic. The key lies in harm-reduction policies, international cooperation, and inclusive economic development. Moreover, organized crime demonstrates adaptive resilience, making its eradication difficult — especially given that its operational capacities are so diversified, it maintains alliances with groups worldwide, and globalization and new technologies continually help it reinvent itself. Furthermore, even political and economic tensions among the United States, Mexico, Canada, and China are now intertwined with the trade of synthetic drugs — particularly fentanyl —, revealing the geopolitical magnitude of the problem (Pierson, 2024). Conclusion In summary, drug trafficking has ceased to be a marginal activity and has become a transnational structure capable of influencing politics, the economy, and society. Its persistence can be explained not only by the profitability of the business but also by social inequality, institutional corruption, and sustained global demand. History demonstrates that repression has not eradicated the problem but rather transformed it. Today, it is essential to rethink drug policies from a comprehensive approach that integrates security, public health, education, and international cooperation. Only through a multidimensional strategy will it be possible to contain a phenomenon that — more than an illicit economy — constitutes a global form of parallel governance that challenges the very foundations of the modern state. Notes[1] Miguel Ángel Félix Gallardo, also known as “El Jefe de Jefes” (“The Boss of Bosses”), “El Padrino” (“The Godfather”), or “The Drug Czar”, was one of the founders of the Guadalajara Cartel. [2] Amado Carrillo Fuentes, known as “El Señor de los Cielos” (“The Lord of the Skies”), was the former leader of the Juárez Cartel. [3] Pablo Escobar was the founder and former leader of the Medellín Cartel. [4] Carlos Lehder was the co-founder of the Medellín Cartel. [5] Griselda Blanco, known as “The Black Widow,” “The Cocaine Queen,” or “La Patrona” (“The Boss”), was a founder of the Medellín Cartel. [6] Rafael Caro Quintero, known as “El Narco de Narcos” (“The Drug Lord of Drug Lords”), was one of the founders of the Guadalajara Cartel. [7] Joaquín Guzmán Loera, known as “El Chapo,” was the former leader of the Sinaloa Cartel. ReferencesAlzaga, Ignacio. 2010. 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Introduction Technological innovation is accelerating at an unprecedented pace, reshaping how societies generate energy, transport people and goods, produce food, fight disease, and explore space. Across multiple sectors, groundbreaking solutions are emerging in response to global challenges such as climate change, public health threats, energy insecurity, and resource scarcity. This article examines seven transformative technologies — from wireless electric-vehicle charging roads and regenerative ocean farming to graphene applications and disease-eliminating robots — each demonstrating how science and engineering are redefining sustainability, resilience, and human capability in the 21st century. 1. Wireless Electric Vehicles Charging Roads Electric Vehicles (EVs) have become key technology to decarbonise road transport, a sector that accounts for over 15% of global energy-related emissions. The increase of their sales globally exceeded 17 million in 2024, and it is forecasted to surpass the 20 million units by 2025. (IEA, 2025) Source: IEA analysis based on country submissions and data from the European Automobile Manufacturers Association (ACEA), European Alternative Fuels Observatory (EAFO), EV Volumes and Marklines. Despite this growth, several concerns continue to slow down their widespread adoption. Limited charging infrastructure, battery-related autonomy issues, high purchase costs, slow charging times, and the environmental impact of the battery productions remain major obstacle. The broader EV industry, however, is actively developing new technologies to overcome these challenges. (Automotive Technology, 2025) In this context, one of the most pressing challenges is energy supply – specifically, the need for better batteries and more accessible charging points. To address this bottleneck, a promising new trend has emerged: wireless roads capable of charging EVs while they drive. This technology could fundamentally transform the charging experience and significantly reduce dependence on stationary chargers. The idea is simple, a system that supplies power to EVs while driving, using embedded inductive coils (wireless charging) or conductive rails on the road, in other words a dynamic or in-motion charging on the road. In fact, this technology already exists and there are several examples worth mentioning: - South Korea: introduced in 2013, the first road-powered electric vehicle network, in which electrical cables were buried below the surface and wirelessly transfer energy to the electric vehicles via magnetic resonance. An electrified road has the advantage of eliminating the plug-in infrastructure and vehicles usually require a smaller battery, reducing weight and energy consumption. In 2009, KAIST introduced the OLEV (online electric vehicle), a type of EV that uses wireless dynamic charging through inductive coils embedded in the road. The OLEV public transport buses were later used in the 2013 first electric road in the city of Gumi, which consisted of a network of 24 km, by 2015 the number of OLEV buses increased to 12 (Anthony, 2013) and another bus line was launched in Sejong that same year. (SKinno News, 2021)- Sweden: a 1.6 km road linking Stockholm Arlanda airport to a logistic site outside the capital city was a pilot project achieved in 2016. (The Guardian, 2018), (Carbonaro, 2022) However, the Swedish government didn’t stop there and by 2020 they built a wireless road for heavy trucks and buses in the island city of Visby, and they are planning to expand it to the 13-mile E20 highway – logistic hub between Hallsberg and Örebro – and even have a plan of further 3,000 km of electric roads in Sweden by 2035. (Min, 2023), (Dow, 203)- USA: a quarter mile (400 m) section of road through the Corktown area of Detroit was changed to a wireless electric road. Electreon was the company in charge of the project. (Paris, 2024), (6abc Philadelphia, 2025)- France, Norway and China: Electreon – a leading provider of wireless charging solutions for EVs – has partnered and gained projects for wireless highways in France – a section of the A10 highway (Electric Vehicle Charging & Infrastructure, 2023) –, Norway – evaluation of wireless charging for AtB’s BRT routes in Trøndelag (Foster, Electreon to install the first wireless electric road in Norway, 2023) – and China – not wireless but in an 1.8 km electrified highway in Zhuzhou. (Foster, China demonstrates electrified highway, 2023) While all these examples show a “tendency” to switch into wireless roads, it is important to highlight three points to keep that are decisive and have slowed down the transition: in first place, these wireless roads are being targeted mainly for freight trucks and buses, the second point is the initial cost of the infrastructure is high and third point is the technology that should be added to the EVs. 2. Fire Suppression Using Sound Waves Seth Robertson and Viet Tran, engineering students from George Mason University in Virginia designed a fire extinguisher that uses sound waves to put out flames. Their device emits low-frequency sound waves that disrupt the conditions necessary for a fire to sustain itself, meaning that no foam, powder, chemicals or water are needed to extinguish a fire, just sound. In order to understand how it can be possible to extinguish fire with sound it is necessary to remember that a fire needs heat, fuel and oxygen to survive, if one of these elements does not appears, there is no fire, under this principle, Robertson and Tran’s prototype uses sounds to separate the oxygen from the flame, as a result, the fire extinguish. The interesting part is that the sound must have the right frequency, specifically between 30 to 60 Hz – low frequency sounds. The sound waves will act as pressure waves moving the air molecules back and forth, and in the right frequency, the movement will disrupt the flames’ structure, separating the oxygen molecules and the fire will simply die out with the lack of these molecules. Potential applications include small kitchen fires or small fires, while unfortunately, large-scale structural or wildland fires still remain a challenge, mostly due to the environmental factors, like wind, air density and flame intensity, that can be a hurdle in uncontrolled environments. Moreover, the generation of low-frequency sound waves powerful enough to suppress fires requires a significant amount of energy. Nonetheless, an early prototype consists of an amplifier to generate low-frequency sound and a collimator to focus the sound waves directly on the fire, and as mentioned before, one limitation is that specialized equipment is required to produce the high-pressure sound waves. Still, research has been carried out recently and it is expected that this technology could be a non-destructive and less damaging method for firefighters soon. https://www.youtube.com/watch?v=uPVQMZ4ikvM 3. Regenerative Ocean Farming Regenerative ocean farming is a climate-friendly model of aquaculture where seaweed and/or shellfish are grown in a way that requires no freshwater, feed or fertilizer, as the crops naturally filter nutrients from the water and capture carbon and nitrogen. This farming model can benefit coastal ecosystems and communities by increasing food security, creating jobs, improving water quality, protecting coastlines, supporting ocean justice (Urban Ocean Lab, 2023) and most importantly, mitigating climate change. Ocean farming can rely on a polyculture system – cultivate a mix of shellfish and seaweeds – or just a single species system. While the climate conditions determine the species to grow, it does not affect the system itself. The system follows a vertical layer farming way, in which farms use ropes that extend vertically from the surface to the seabed, in addition to the use of different levels and cages for scallops, oysters or clams, for example, as shown in Figure 2. Other species like kelp, abalone, purple sea urchins or sea cucumbers can also be harvested. Figure 2: Ocean farming diagram. Source: Urban Ocean Lab The big advantage is the maximization of the ocean space, producing more food in a smaller footprint, in addition to the use of the benefits of the species – seaweed and shellfishes – which are both natural filters that help to clean the water and absorb excess nutrients, combating ocean acidification and reducing marine pollution (Hassan, 2024) naturally. Moreover, the versatility of these species allows them to use them in other areas, such as biofuels, soil fertilizers, animal feed or cosmetics and not only for human food. Around the world, there are several projects that have adopted this methodology (Hassan, 2024): 1. GreenWave (USA): increased biodiversity by 50%, reduced nitrogen level in water by 20% and created sustainable job opportunities for locals.2. Ocean’s Halo (Ireland): annual harvest of 500 tons of kelp, creation of 20 jobs in rural areas and carbon footprint reduction by 30%3. Kitasaku Marine (Japan): Nori production increased by 25%, coastal water quality improved by 15% and local support of 50 locals.4. Catalina Sea Ranch (USA): harvested 1 million pounds of mussels annually, increased local biodiversity by 20% and created 10 new jobs.5. Blue Ventures (Madagascar): harvested 146 tonnes of red seaweed, plus they have created a sea cucumber market with a value of $18,000 and 700 farmers have been trained to farm in the ocean. (Blue Ventures Conservation, 2015)6. Havhøst (Ocean Harvest) (Denmark): they are growing seaweed, mussels and the European flat oyster in 30 communities along the Danish coast. In addition, they focus on educational activities to introduce ocean farming to more people. (Waycott, 2022) Overall ocean farming creates a positive environmental impact; it provides a sustainable food source and economic opportunities for the local people and the industry. Of course it faces challenges, but it has become a way to mitigate climate change and protect the ocean. 4. Wave Energy Generators There are two types of waves. Surface waves are generated by a combination of wind passing over the sea’s surface raising up water and gravity pulling it back down. In a technical way, warm air rises and expands, creating areas of low pressure compared to places with cooler air. Air then moves from high-pressure areas to low-pressure areas. This movement of air is wind and when it rushes across the surface of the Earth it creates waves in oceans. (Lumley, 2025) On the other hand, underwater waves are sound waves produced by earthquakes or volcanic eruptions; these waves travel by compressing and expanding the water. (Kadri, 2025) In both cases temperature variations and other factors can affect the nature of the waves. For instance, wave energy or wave power harnesses the ocean’s waves to generate energy by converting a wave’s kinetic energy into electricity. Wave power is a form of renewable and sustainable energy which has potential cost benefits over solar and wind but faces technological challenges limiting its large-scale adoption in electricity generation and water desalination. (Lumley, 2025) The nature of the waves makes wave energy the world’s largest source of energy with a potential of annual global production of 29,500 TWh, according to the Intergovernmental Panel on Climate Change (IPCC, 2012). In addition, it works well in tandem with other renewables such as wind. (Ocean Energy Europe, s.f.) In terms of technology itself, wave energy has relied on the next devices: 1. Point absorbers: floating buoys that capture the vertical movement of waves, which then is harnessed through a cable anchored to the seabed. The vertical movement of the waves is subsequently transformed into electricity via converters (alternators, generators or hydraulic systems). These are usually mounted on the seabed in shallower water and are connected to the floating buoys.2. Oscillating water columns (OWCs): a partially submerged, hollow structure connected to an air turbine through a chamber. These devices use the rise and fall of the waves to compress air, the air is forced to move back and forth in the chamber and creates a strong air flow that powers the turbine, generating electricity.3. Overtopping devices: a floating structure made of segments linked together, which lifts up and down with the waves. These devices harness wave energy by allowing waves to flow into a reservoir, which then releases the water through turbines to generate electricity. Design, flow dimensions, turbine efficiency and structural elements influence their efficiency. Source: BKV Energy Despite its huge potential and considering it as a clean energy source with no GHG emissions, the main concern related to wave energy is the marine life affectation – including habitat alteration, noise pollution or collision risks for marine life. On the other hand, high costs, complex design, maintenance and technological constraints also have become a problem, still, the potential of this continuous energy is huge compared to the more limited wind energy, for example. (Lumley, 2025) Despite all that, there are some active projects being developed in different parts of the world, for example: Azura Wave Power (tested in Hawaii), Anaconda WEC (UK’s prototype), CalWave (in California), CETO (tested in Australia and expected to be tested in Spain too), Crestwing (tested in Denmark), HiWave-5 (Swedish-based tested in Portugal), the Wave Energy Program (in India) or the Ocean Grazer WEC (developed in The Netherlands), among many others. (Wikipedia, 2019) 5. SpinLaunch SpinLaunch is a spaceflight technology development company working on mass accelerator technology to move payloads to space. This innovative space company is known for their Meridian Space and their Suborbital Accelerator. The Meridian Space is a low-cost, highly differentiated LEO satellite communications constellation which offers speed, reliability and flexibility (SpinLaunch, 2025). The company has partnered, and investments have been achieved in order to launch 280 satellites (Berger, 2025) as part of their satellite constellation, which will satisfy the needs in any area needed such as maritime, national security, communications, corporate networks, aviation, military, etc. The highlight of these satellites is their mass that is only 70 kg, and its facility to be launched in one or two rockets. On the other hand, SpinLaunch is aiming to build a kinetic launch system that uses centrifugal force instead of traditional rockets and spins a rocket around at speeds up to 4700 mph (7,500 km/h) before sending it upward toward space. At 60 km or so altitude, the rocket would ignite its engines to achieve orbital velocity. To achieve this, they have built a Suborbital Accelerator prototype, in Spaceport America, New Mexico. This prototype is a 33-meter vacuum chamber that can launch payloads from 800 to 5000 mph. Several tests have already been carried out, being the 10th the latest on September 27th, 2025. (Young, 2025) SpinLaunch hopes to have a 100-meter Orbital Lauch system by 2026. The engineering behind these systems is as follows: both systems are circular accelerators, powered by an electric drive that uses a mechanical arm to sling payloads around in circles to reach incredibly high speeds of up to 5,000 mph. They then release the payload through a launch tube and spaceward. (Young, 2025) The company claims that their method is cheaper as it eliminates 70% of the fuel compared to the traditional rocket launch, in addition, the infrastructure is less, and it is more environmentally friendly than the traditional methods. However, the limitations are seen in the payload weight (no more than 400 kg per payload) and their resistance (payloads must be able to withstand up to 10,000 G’s of force during the centrifugal acceleration process) Source: SpinLaunch. 6. Disease-Eliminating Robots “Disease-eliminating robots” encompass a diverse set of robotic and AI-driven systems designed to prevent, monitor, and treat infectious diseases while minimizing human exposure to risk. These technologies operate at multiple scales — from environmental disinfection in hospitals to microscopic interventions inside the human body. Environmental disinfection robots are among the most established applications. Devices such as Xenex and UVD Robots utilize pulsed ultraviolet (UV-C) light to destroy viral and bacterial DNA, effectively sterilizing hospital rooms within minutes (UVD Robots, 2023; Xenex, 2024). Others deploy vaporized hydrogen peroxide (VHP) to disinfect enclosed environments like train carriages and operating rooms (WHO, 2022). These systems substantially reduce hospital-acquired infections (HAIs) and cross-contamination risks. In medical and clinical settings, robotics contribute to precision and safety. Surgical robots such as Intuitive Surgical’s da Vinci and Ion platforms enable minimally invasive operations with reduced infection risk and faster recovery times (Intuitive Surgical, 2024). At the microscopic level, nanorobots are under development for targeted drug delivery, capable of navigating the bloodstream to deliver chemotherapy agents directly to tumor sites, thereby minimizing systemic side effects (Lee et al., 2023). Meanwhile, biofilm-removing microbots are being engineered to eradicate bacterial colonies on medical implants and dental surfaces (Kim et al., 2022). Automated systems are also emerging for precise injections, such as intravitreal therapies for ocular diseases, helping reduce clinician workload and human error (Zhou et al., 2024). Beyond clinical contexts, robots support public health surveillance and disease prevention. Prototypes like MIT’s “Luigi” sewage-sampling robot autonomously collect wastewater data to monitor community-level infections and anticipate outbreaks (MIT News, 2025). In precision agriculture, AI-guided robotic systems detect infected crops early, controlling plant disease spread and protecting global food security (FAO, 2023). Collectively, these robotic systems demonstrate the increasing convergence of automation, biotechnology, and artificial intelligence in safeguarding human and environmental health. By taking on tasks that are dangerous, repetitive, or biologically hazardous, disease-eliminating robots represent a pivotal advancement in the global strategy for infectious disease control and public health resilience. 7. Graphene Graphene is the world’s thinnest material, consisting in a single layer of carbon atoms arranged in a hexagonal honeycomb lattice. Despite its thinnest it is stronger than steel and diamond. In addition, graphene is flexible, transparent, conductive, light, selectively permeable and a 2D material. In summary it is a versatile material with many different applications and that has gained attention since its isolation in 2004 by Russian and Nobel prize scientists Andre Geim and Konstantin Nocoselov. (Larousserie, 2013) The characteristics of graphene make them an important player in the energy, construction, health and electronics sectors. In a deeper analysis, its high conductivity is valuable for battery life, autonomy and energy efficiency. Its lightness is suitable for manufacturing drone batteries, which reduce their weight, and the drone’s weight too. Graphene’s transparency and flexibility could be used in screen devices including cell phones, televisions or vehicles – Samsung already produced a flat screen with graphene electrodes. In addition, its high resistance and excellent heat and electric conductivity make them valuable for the light industry. Other sectors that are beneficial from graphene include the construction and manufacturing sector. For example, adding 1 g of graphene to 5 kg of cement increases the strength of the latter by 35%. Another example refers to Ford Motor Co., that is adding 0.5% of graphene to increase their plastic strength by 20%. (Wyss, 2022) Graphene has become a promising material, and it has been studied and tested to be used as a replacement or equivalent of silicon in microelectronics. It has been used in sports, like tennis rackets made by Head or in electric cars concepts like BASF and Daimler-Benz Smart Forvision. Bluestone Global Tech partnered with mobile phone manufacturers for the first graphene-based touchscreen to be launched in China. (Larousserie, 2013) Paint with graphene for a better thermal regulation in houses; bones, prosthesis, hearing aids or even diagnosis of diseases could also rely on graphene. (Repsol, 2025) Nowadays, its costs are high, but the graphene is going through a moment of intense academic research that surely in some years will end up with even more promising results and applications. Conclusion Together, these seven emerging technologies form a powerful snapshot of the future. Their diversity — spanning transportation, renewable energy, aquaculture, aerospace, robotics, and advanced materials — reflects the multi-sectoral nature of today’s global challenges. 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